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Search results for “influencer marketing”
The state of influencer marketing for travel brands
04/02/2018
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1:57:40 PM
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Across all of the categories, a clear pattern emerged: The majority of mentions take place on Twitter, but the platform that drives the most engagement is Instagram.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019
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11:49:39 AM
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84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019
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6:24:30 PM
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The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Becoming the “Amazon of Travel” should not be a goal for airlines
10/21/2019
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5:59:57 PM
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52 percent of bookings are expected to occur through their websites, mobile applications, and other airline-owned platforms by 2021.
Demand from travelers for value, personalization and digital solutions continues to mount
09/19/2019
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1:54:58 PM
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Travelport’s latest global research shows that technology is key to this – from serving relevant and personalized offers to providing attractive propositions from trusted sources.
Smarter data journeys: The tricks OTAs are already using
09/11/2019
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3:15:35 PM
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Sophisticated technologies allow hotels to track the performance of every single customer and change their investment for each guest based on their value and likelihood to book.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019
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10:11:06 AM
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The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
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